April 29, 2025 – The iBeChange coordinating team from the Istituto Europeo di Oncologia (IEO) took part in the EU Health Policy Platform (EUHPP) Live Webinar titled “EU Cancer Mission – Cancer Prevention: Implementation Research and Behavioural Change.”
This high-level event gathered researchers, policymakers, and public health experts to exchange ideas and strategies focused on reducing inequities in cancer prevention, improving the sustainability of behavior change, and scaling evidence-based interventions across Europe.
🌍 Sharing the iBeChange Vision
During the panel discussion on Behavioural Change – Sustainability, Marianna Masiero presented the iBeChange project, spotlighting its interdisciplinary, collaborative framework. She underscored the importance of harmonizing methodologies among Horizon Europe cluster projects to strengthen collective impact in cancer prevention research.
“Creating meaningful, lasting behaviour change requires not only innovation but alignment across projects and sectors,” Masiero noted. “The EUHPP webinar provided an essential platform for building those connections.”
The webinar served as a valuable space for scientific exchange and cross-sector collaboration.